An Operating Model to ensure
consistent returns to the shareholders

We only use the best and latest practices in all our services and that is the only claim we make. We do not promise conversions nor can we promise customer loyalty for our marketing services. Conversion and customer loyalty have more to do with the product or service than the marketing strategy employed. Therefore, it is solely the responsibility of the business in question to maintain and grow them. Our service offers the right tools and practices to give a business a fair chance at succeeding. To what extent our clients are able to achieve this depends solely on their performance and ethos as a service provider.

We communicate the progress we make for any of our offered services to the client and always keep our clients in the loop. However, we do not take responsibility for educating the client on every prospective strategy or method out there. That responsibility lies with business owners; to explore the options available and decide on the one that is best suited to their business needs. When any business or individual approaches us for a service we will offer them a plan that is best suited to their needs according to us. We believe that communication has to be two way and so we expect our clients to voice any concerns or questions they have so that they may be taken care of right from the start. We do not accept responsibility for the results, nor will entertain any requests based on a lack of knowledge of the client.

We reserve the right to terminate a contract with a client, for all of our offered services, at any given time. This is a very rare occurrence for us as we are dedicated to offering personalized solutions to our clients’ needs and pay special attention to open communication and regular reporting. However, should an issue arise that we deem unresolvable or there is a difference that makes it impossible for us to carry our work with a client, munafa has the right to terminate a contract without prior notice. We may or may not disclose or discuss the cause for termination. We are not liable for any loss incurred due to early termination of a contract.

We base our strategy for each of our service on research and analysis of the concerned market as well as on an understanding of the business of our client. This understanding is based on the information disclosed to us by the client. Should crucial information be left out of the brief given to us by our clients and result in the failure of a strategy implemented by us or a service provided, we do not accept responsibility for any loss incurred. In order for us to be able to formulate a plan that is in line with the needs of any business, it is the responsibility of the business to disclose all relevant information to us. This will inform our strategy building and result in a more personalized plan; one that is most suited to our client’s needs and requirements.

Digital marketing is a gradual and rigorous process. We cannot promise immediate results. We request that our clients take into consideration the due time that building organic authority online takes. We do not promise to get results in weeks. This is based purely on our experience in and understanding of digital marketing and Search Engine Optimization. Our team takes great care to keep itself updated with the latest in the world of SEO, but the search algorithm, not only on Search Engines but also on social media platforms, are always changing. Our organic authority building strategies allow us to be able to

offer long term benefits to our clients. Therefore, we request patience from businesses and a realistic expectation of what can be achieved in a limited amount of time.

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